Winning over consumers, keeping them happy and bringing them back to the company is a challenge for any entrepreneur. Learn how to improve these results.
They're the lifeblood of the business. Winning customers, keeping them happy and bringing them back to the company is a challenge for any entrepreneur.
These are the 10 ways to attract a customer:
1- Offer discounts and promotions to new customers
Consumdiores are always in search of the lowest price and willing to do good business. Offer discount coupons to use on the first purchase and create "buy two and take the second unit for half the price" promotions.
Actions of this kind attract people and give an incentive to change their consumption habits. Based on your first purchases, start monitoring customers' next consumption steps so that in the future you can create more targeted marketing actions for each person.
2- Ask for directions
Once you've managed to win a new customer, it's easier for them to refer others to know your work. But this will not happen spontaneously on the part of the consumer. It is necessary to keep in touch with him. Send review emails to make sure they're happy with the shopping experience, and then send another message asking for directions.
3- Resume contact with old customers
Trigger your database and look for customers who are away from shopping. Create a timeline to contact them regularly - sending emails every quarter, for example --, focusing on those who haven't bought from your company for at least six months. Any channel is valid: email, SMS or even calls offering promotions that can cause them to return to business.
4- Invest in networking
There's nothing better than personal encounters to keep -- or recruit -- allies. Attend conventions in the area in which your company operates, attend union meetings, and promote events so your customers can know who you are and what you actually do. Follow an approach like, "How can I help you?
5- Keep your site up to date
Currently, most of the prospection of new customers is done through online surveys. Make sure your site is always up to date with the best search and SEO tools and that navigability is good especially on mobile devices. Design is also very important. Ensure that a competent and experienced professional helps at this stage.
6- Invest in partnerships
A good low-cost strategy in attracting new consumers is partnerships with other companies. Try to keep in touch with those who have a customer base similar to yours and are not your direct competitors.
7- Spread knowledge
Show me that you know what you're doing and that you're good at it. Attending lectures, promoting workshops and teaching online courses are some ways to showcase your expertise and spread your knowledge. This piques people's interest and helps bring them closer to your business. Potential customers will get a good first impression of you and can become part of your database. This strategy works very well for B2B companies.
8- Enjoy online reviews and online search site
It is common for people to seek opinions from third parties before buying something somewhere. Make a round on the internet of what you've been talking about your product or service and service. Value positive reviews and relate them to your company's website. In addition, encourage and reserve spaces for your customers to give their opinion on their work.
9- Attend community events
Today's big trend is support for local and independent producers and retailers. Make your name in the community by attending charity events open to the public and make your company name present. Sponsor local races and organize social actions. This will do well for the company's image and automatically, it can attract new customers.
10- Encourage your customer to bring new customers
Adopt the "bring a friend" strategy. Offer attractive promotions so that your customer feels encouraged to bring a acquaintance to know your company. If it's a restaurant, for example, you can create "buy one ticket and win second" promotions.
They're the lifeblood of the business. Winning customers, keeping them happy and bringing them back to the company is a challenge for any entrepreneur.
These are the 10 ways to attract a customer:
1- Offer discounts and promotions to new customers
Consumdiores are always in search of the lowest price and willing to do good business. Offer discount coupons to use on the first purchase and create "buy two and take the second unit for half the price" promotions.
Actions of this kind attract people and give an incentive to change their consumption habits. Based on your first purchases, start monitoring customers' next consumption steps so that in the future you can create more targeted marketing actions for each person.
2- Ask for directions
Once you've managed to win a new customer, it's easier for them to refer others to know your work. But this will not happen spontaneously on the part of the consumer. It is necessary to keep in touch with him. Send review emails to make sure they're happy with the shopping experience, and then send another message asking for directions.
3- Resume contact with old customers
Trigger your database and look for customers who are away from shopping. Create a timeline to contact them regularly - sending emails every quarter, for example --, focusing on those who haven't bought from your company for at least six months. Any channel is valid: email, SMS or even calls offering promotions that can cause them to return to business.
4- Invest in networking
There's nothing better than personal encounters to keep -- or recruit -- allies. Attend conventions in the area in which your company operates, attend union meetings, and promote events so your customers can know who you are and what you actually do. Follow an approach like, "How can I help you?
5- Keep your site up to date
Currently, most of the prospection of new customers is done through online surveys. Make sure your site is always up to date with the best search and SEO tools and that navigability is good especially on mobile devices. Design is also very important. Ensure that a competent and experienced professional helps at this stage.
6- Invest in partnerships
A good low-cost strategy in attracting new consumers is partnerships with other companies. Try to keep in touch with those who have a customer base similar to yours and are not your direct competitors.
7- Spread knowledge
Show me that you know what you're doing and that you're good at it. Attending lectures, promoting workshops and teaching online courses are some ways to showcase your expertise and spread your knowledge. This piques people's interest and helps bring them closer to your business. Potential customers will get a good first impression of you and can become part of your database. This strategy works very well for B2B companies.
8- Enjoy online reviews and online search site
It is common for people to seek opinions from third parties before buying something somewhere. Make a round on the internet of what you've been talking about your product or service and service. Value positive reviews and relate them to your company's website. In addition, encourage and reserve spaces for your customers to give their opinion on their work.
9- Attend community events
Today's big trend is support for local and independent producers and retailers. Make your name in the community by attending charity events open to the public and make your company name present. Sponsor local races and organize social actions. This will do well for the company's image and automatically, it can attract new customers.
10- Encourage your customer to bring new customers
Adopt the "bring a friend" strategy. Offer attractive promotions so that your customer feels encouraged to bring a acquaintance to know your company. If it's a restaurant, for example, you can create "buy one ticket and win second" promotions.
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